Typography. advertising. book design - Typografie. reklame. buchgestaltung
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Typography. advertising. book design - Typografie. reklame. buchgestaltung

Editions NIGGLI
Format Relié

Auteur : Max Bill
59,45 €
TTC Livraison sous 15 jours
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Description

The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.

Caractéristiques

9783721203417
23.50 cm
28.50 cm
2.70 cm
1.71 kg
10 Produits
Caractéristiques
Format
Relié
Auteur(s)
Max Bill
Collection
NIGGLI EDITIONS
Date de parution
17/03/2011
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