AgIdeas research - volume 1

Agldeas 2012 International Research Conference: Design for Business and Industry has received a substantial interest from a range of researchers and professionals coming from the USA, China, Australia, Iran, South Africa, Mexico, Denmark, Italy, UK, Germany and more. We have invited a panel of thirty independent and internationally recognised experts to help us review the submissions, and after a rigorous peer review process, we have selected eleven papers, written by twenty-three authors and co-authors.

The conference had a range of inspiring design scholars such as Dr Robert Crocker, an Oxford-educated design and science historian and co-editor of a series of books on design and sustainability from the eminent British publishing house Routledge and design professionals such as Russell Kennedy, the past President of the International Council of Graphic Design Associations (Icograda). We were particularly pleased to hear about the latest findings from the research team at Ehrenberg-Bass Institute for Marketing Science whose clients include companies such as Coca-Cola, P&G, Turner Broadcasting, Unilever, General Motors, Kraft, Nielsen, and Leo Burnett and by the international interior design consultancy Geyer who works for clients such as Rio Tinto, BMP Billiton, Melbourne Airport, ANZ, Deloitte, Fuji Xerox, and Vodafone.

In addition to this, we had an on-stage interview with Dana Arnett, the CEO of the US-based design and branding consultancy VSA Partners, who shared some of his experience in working for over thirty years for some of the world's leading businesses such as IBM, Harley-Davidson, Nike, Converse, GAP, Caterpillar, and General Electric. The transcript of this interview is also included in this book.

This event was part of agldeas International Design Week, a series of design initiatives held annually in Melbourne Australia, agldeas is one of the largest and most prestigious design programs in the world. Established over 20 years ago by Ken Cato and developed and presented by the Design Foundation, agldeas offers an extraordinary program celebrating design excellence and promoting the value of design driven innovation.